Alexa Chung is set to launch her own fashion sweatshop for a new reality TV show looking at the ethics of cheap clothes.
The TV presenter will highlight the plight of factory workers in Asian clothes factories by setting up her own sweatshop in Covent Garden.
Dress for Less will see 15 bargain lovers work 60 hours each over five days for the show to be aired later this year.
TV presenter Alexa Chung has set up her own sweatshop for a Channel 4 "frockumentary" into the world of High Street fashion, reports the mirror.
"I love affordable fashion but I'm questioning the real price of Â£2 T-shirts and Â£8 dresses," said Alexa.
"I wanted to experience the reality of conditions in some of the Asian factories that supply our retailers - and it's an eye-opener."
Tagged in Alesha Dixon