Beyonce Designs Prom Dresses For House of Dereon Fashion

12 October 2007

Beyonce Knowles has launched a new line of prom dresses with her mum for their family clothing line House of Derion.

The pop diva will be modeling dresses fit for a teen when the collection is released next year in time for the summer balls and proms.

House Of Dereon has previously produced lines in street wear and experimented with couture but the Knowles family have finally settled on releasing high-end contemporary dresses, with designs similar to Beyonce's stage costumes from her performances as a solo singer and with Destiny's Child.

Tina Knowles has styling Beyonce and Destiny's Child since the start of their careers and has created some of their most famous red carpet looks.

The designer told WWD, "I've lent designer dresses that the girls used to wear in Destiny's Child to some of the girls in my youth center at my church. And I've also made dresses for some of them, so I'm so happy to have this line now, where many girls can buy my dresses."

"I've always seen House of Deréon as a dress collection. But what happened was that we couldn't find the right partner for dresses. Every time someone would come up with a line for us to look at, I would send it back. It just was never right," Tina added.

Beyonce is equally as proud of the new collection: "I am so proud of these dresses and I enjoyed every moment I spent with my mother creating them. This collection, being incredibly elegant, sexy and wearable, embodies the spirit and style we've always embraced," she said.

The new designs will retail between $120 and $300.

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