Nescafe

Nescafe

NESCAFÉ PARTNERS’ BLEND helping growers and their communities in the developing world

Fairtrade Fortnight* is a great way to begin shopping Fairtrade and help support and improve the lives of people in developing countries.

What better way to start than with your morning cup of coffee? By choosing a cup of great tasting NESCAFÉ Partners’ Blend, NESCAFÉ’s first Faitrade coffee, you’re guaranteed a rich and smooth high quality instant coffee that will provide a much needed lift. In turn, your choice will help the farmers who grow the coffee beans by guaranteeing a fair deal for their coffee.

Fairtrade ensures that farmers receive a minimum price that covers the cost of sustainable production and an extra premium that is invested in social or economic development projects. The investment helps support developments in a variety of community projects that includes building schools. The income generated, along with support from NESCAFÉ, has helped improve their everyday lives.

Lisa Bryan, NESCAFÉ Partners’ Blend, Brand Manager said: “Fairtrade Fortnight is a great opportunity to support the lives of people in developing countries. We are delighted that every single cup of NESCAFÉ Partners’ Blend - an exceptionally smooth, high quality instant coffee - will help to support the farming communities and the lives of families in El Salvador and Ethiopia.”