Claus-Dietrich Lahrs, CEO of Christian Dior Couture, has been named as the new head of Hugo Boss.
Lahrs, who has been in charge at French fashion house Dior for almost 5 years will replace former Hugo Boss CEO Bruno Saelzer in August, according to a statement by the company.
Saelzer quit the company in February after disagreements with their leading investors, Permira.
Lahrs is now looking forward to the new challenge: "My goal is to bring more of an international presence to the brand, in the large and growing markets of Asia and America," he said in the statement.
Tagged in Dr Who