Kate Hudson is the face of the Campari Calendar 2016.
Kate Hudson
The 36-year-old actress will follow in the footsteps of Eva Green, Jessica Alba and Penelope Cruz as she's been chosen to front the alcoholic liqueur's iconic new calendar.
She said of her new role: "I was honoured to be invited to shoot the 2016 Campari Calendar."
The calendar, shot by photographer Michelangelo di Battista, is based on the US election with Kate playing both hopeful candidates in the BitterSweet Campaign.
The blonde beauty - who has been romantically linked to Nick Jonas of late - oozes elegance and confidence as she flaunts her powerful and independent personality in a serious of ensembles while clutching the beverages.
She added: "This year's theme plays off the upcoming election, which is the perfect metaphor for the many Campari flavour choices. I loved working with Michelangelo to create two characters embodying bitter and sweet."
Bob Kunze-Concewitz, Chief Executive Officer of Gruppo Campari added: "This year's Campari Calendar, The BitterSweet Campaign, inspired by the iconography and mechanism of an election, is all about showing that there are always two sides to every story, person or product, as is the case for Campari. Celebrating and personifying the flavour complexity of Campari and building on the bittersweet trend makes this year's calendar unique.
"Each month embodies the different profiles Campari embodies, alongside Kate Hudson's incredible talent and ability to switch from approachable, welcoming and sensual to audacious and seductive."
The Campari Calendar will be unveiled on November 18.
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