Lila Grace Moss has been unveiled as the new face of Marc Jacobs Beauty - less than a week after celebrating her 16th birthday.

Lila Grace Moss in Marc Jacobs Beauty shoot

Lila Grace Moss in Marc Jacobs Beauty shoot

The teenage model - whose parents are supermodel Kate Moss and her ex, magazine editor Jefferson Hack - has been announced as the brand's latest ambassador and the first image from her shoot has been unveiled on the official Marc Jacobs Instagram account.

In the photo, Lila is seen modelling a bold purple cat-eye and a glossy nude lip with her look created by makeup artist Diane Kendal.

Jacobs admits he was impressed with Lila's "strong character" and "demeanour" when he first met her when she was just six years old and when she was on set for her but shoot it "brought back memories of the first time" he met her mother Kate.

In the accompanying Instagram caption, he said: "When I met Lila Grace for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family.

"At just six years old, Lila's strong character, demeanour and great beauty was already very apparent. The next time I saw Lila was in August of 2011 at Kate's wedding, her character was even more dynamic and her beauty even greater.

"This past July is that last time I saw Lila, when Kate brought her to the set of our Marc Jacobs Beauty campaign shoot with David Sims.

"It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis spring/summer 1993 grunge collection."

Lila can remember the first time she used a Marc Jacobs product and admits she likes to experiment with makeup to give herself confidence.

The teenager said: "I love his make-up! Especially the bronzers. Make-up can give you confidence and make you feel better about yourself

"A few years ago my mum gave me a Marc Jacobs perfume, Daisy, and I've loved it ever since. Shooting the campaign in New York was a really fun experience."