Marilyn Monroes is about to prove even dead celebrities can launch a fashion label after a license was agreed for her name to be used by a clothing retailer.
US based Bradford Licensing Associates,has teamed up with with UK label Blue Clothing to create a complete clothing collection under the actress' name reports wwd.
The new line will be aimed at young adults and will hit shelves in France erly 2009.
The collection will include T-shirts, tops, dresses, pants and underwear and will be sold through various fashion outlets.