Mary Katrantzou will launch a capsule collection for Adidas this year
Mary Katrantzou is taking her signature designs and creating a fashion collection with Adidas.
The design pioneer and queen of prints has teamed up with the sportswear brand to present adidas Originals by Mary Katrantzou.
The capsule collection of innovative apparel and footwear in the designer’s iconic, hyper-colour, kaleidoscopic patterns will be in stores November 2014.
Mary said: "I'm really excited to be working with Adidas on a line of apparel and footwear. I grew up, like so many other kids around the world, wearing Adidas sneakers and I'm really excited about bringing my vision to such a global brand.
"They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market."
The designer's 2011 collaboration with Topshop sold out within days of hitting the shelves, and her 2012 partnership with Longchamp, which saw her put her own spin on their signature bags, was one of the most successful in the French brand's history, so there are high hopes for her Adidas collection, slated for release this November.
Dirk Schoenberger, global creative director of Adidas's sport style division, commented: "The collaboration between Adidas and Mary Katrantzou merges the exceptional talent of one of the most interesting designers of today and a company that embraces many different cultures from sports, pop, music and fashion.
"I admire Mary's extraordinary sense of printing techniques, colours and silhouette that will bring another amazing new aesthetic to the Adidas originals women's collection."
Emerging from the boldly creative British style scene, Katrantzou has established herself as a global fashion force, most recently having delivered a powerful, critically acclaimed fashion collection for the Autumn/Winter 2014 season
For adidas Originals, Katrantzou’s vision is translated in apparel and footwear with a feminine strength, distilling the essence of her graphic vision.
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