Naomi Campbell will launch the shop later this month

Naomi Campbell will launch the shop later this month

Naomi Campbell is opening a pop-up shop to help support charity. 

The 44-year-old supermodel is setting up the store at London's Westfield shopping centre filled with clothes donated from her personal collection as well as those of her celebrity pals.

The store will be open for one week from November 28 to December 4 as part of her Fashion for Relief Campaign which aims to spread awareness of and raise money for victims of the Ebola virus outbreak, reports Vogue.co.uk.

It is the second time the raven-haired beauty has opened a pop-up shop at Westfield, having previously raised £22,000 for the campaign when she launched a store for one week in 2011.

Westfield's director of marketing for the UK and Europe, Myf Ryan, admitted she was "absolutely delighted" to have teamed up with Naomi again and is sure the store is going to be an even bigger success than the last.

She said: "We are absolutely delighted to be working again with Naomi Campbell and her Fashion for Relief initiative to support worthy cause that's affecting so many lives.

"In 2011, Westfield London hosted the first Fashion For Relief Pop up store which raised over £20,000 in one week. This year, the store will be bigger and better with hundreds of designer pieces on sale. We have no doubt it will be a brilliant success."

Naomi is also showing her support for the cause by putting on two charity fashion shows through her Fashion for Relief foundation - which she established in 2005 - in February next year to coincide with London and New York's fashion weeks.

The fashion legend - who has a home at the heart of the outbreak in Kenya - recently admitted she was "scared" of the virus which has already claimed the lives of over 1000 people in West Africa.

She said: "People don't have a clear idea about what Ebola is. Ebola does not discriminate."


by for www.femalefirst.co.uk
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