Not Just A Label (NJAL) have today launched a new website to help fashion-forward trendsetters find truly unique, original and even bespoke items. 

The stunning new website enhances the online shopping experience and promotes discovery of up-and-coming fashion talent. 

At the launch of the new website, shoppers can choose from the coveted collections of the world’s brightest fashion talents, with perfectly curated items in womenswear, menswear, accessories and jewellery showcased on the online global boutique.

Some of the best-known names in fashion today, including Parisian fashion designer Damir Doma, the highly-acclaimed Mary Katrantzou, and haute couture designer Rad Hourani, were amongst those who first established their profiles on NJAL and the platform continues to showcase the fashion industry’s hottest emerging talent.

With nearly 100 new items added to the site each week, consumers can discover contemporary luxury, and even bespoke, garments and accessories created by designers who are committed to fine artisan craftsmanship and truly authentic luxury. Not only do customers receive an individual message from the designers, for a totally personalised shopping experience, but they are also supporting designers directly with each purchase. NJAL designers receive 70% of all proceeds from their sales to help fund their own careers.

Stefan Siegel, founder of NJAL said: “NOT JUST A LABEL gives a voice to new and emergent designers by presenting their collections to the world. The refresh of the website is designed to make it easier for people to discover authentic designers who are true to their roots in fashion artistry and have a story to tell with each collection and design.

“Through NJAL, customers can be in direct contact with the designer for a bespoke and tailored service, offering unique individual luxury fashion. By applying artisan craftsmanship, our designers are known to create products that have classic values with longer lasting qualities.”

The newly re-designed NJAL website also features enhanced editorial content including exclusive designer interviews, avant-garde fashion films and discovery of ‘Black Sheep’ designers from around the world, enabling trend-seekers to find the most talented in fashion design.

The re-designed NJAL website not only features dynamic filtering enabling shoppers to see exactly what’s available at any one time, the site is also fully optimised for shoppers to browse original collections from over 15,000 designers on their smartphones, tablets and desktops, making a seamless shopping experience.

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