Stella McCartney finds designing childrenswear "fulfilling".
The designer's kids clothing line has proved hugely successful since its launch in 2010 and she loves the challenge of creating functional yet quality looks that appeal to both youngsters and their parents.
She explained in an interview with Vogue.co.uk: "Because I am a mother, designing kids clothes is something personal to me and seeing my kids wearing something I've designed is very fulfilling. With the kids' collection we really try to focus on great quality with an accessible price point in styles that appeal to both parents and kids.
"It needs to be realistic, the kind of clothes children actually want to wear and have fun in with the quality and functionality is important to parents."
Stella, who has four little ones of her own with her husband Alasdhair Willis, hopes to inspire a generation of children with her new collection, inspired by the upcoming Angelina Jolie-fronted Disney movie, 'Maleficent'.
She said: "When we went to the set, Angelina was in full costume and all the kids were terrified of her, but at the same time it was absolutely brilliant.
"She's a baddy with an unusual sense of goodness inside of her and I wanted the Maleficent dress to embody both the cheekiness and strength of character that she possesses."
The cute collection is formed of eight different looks for both boys and girls aged four to 14, and is available now.
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