By Mia Rose
We’ve all had our hand at the infamous Instagram, but how many of us take it seriously? In today’s day and age, employers don’t just measure our employability by our CV, but they also analyse our social media footprint. Some years ago, Facebook was our main platform, but for the past few years Instagram has shot up to first place in either making or breaking our image.
Whether you’re into business for yourself, a social media influencer or working for an employer, you need to keep into consideration what your Instagram profile says about you to the rest of the world. Although there is an option to keep profiles private, a very small cross section chooses to keep their pictures hidden.
Here are some key tips to making your Instagram profile enviable!
KISS - Keep It Simple, Stupid!
Having an amazing Instagram profile doesn’t need to be like rocket science. Showcasing who you are and what you like in a creative way is all there is to it.
What do you take pictures of?
For a personal profile, show the world who you are by sharing pictures of you, your friends and family if you’re comfortable with that. You can always choose to take abstract pictures that tell a story about your day without giving away too much if that’s a concern for you.
If you’re creating a profile as an influencer, take pictures of items that you review in a creative way, but don’t forget to let your personality shine through as well. It’s easy to have a profile that ends up looking like one big billboard and that does you no favours because people will only think of you as someone who wants to sell them something. Mix up the sponsored posts with regular day to day ones and you’re on the right track.
If you’re a brick and mortar business owner or an e-commerce entrepreneur, your Instagram should be focused on what your business is about, behind the scenes images and the lifestyle that suit your products. Let your audience know that your business has a soul!
How do you take the best pictures?
No matter what your Instagram profile showcases, make sure your pictures are well lit and have an element of intrigue. Many Instagram influencers choose to follow a specific colour theme that can be seen throughout their profile.
You can choose to have a bright and fun colour theme, a rustic theme or create images in crisp whites or grayscale. It’s completely up to you and what represents you or your retail brand in general.
If you’d like more detailed information on how to make your Instagram profile a smashing success and access a treasure chest of information on how you can make it big as a fashion blogger and beauty influencer, get your hands on my book, “#flblogger: 20 Secrets to Fashion Blogging & Attracting Brands to You”. It’s available on Amazon in both Kindle and Paperback!
It seems like anyone and everyone who comes onto Instagram is wanting to get a super high follower count and get “INSTA FAMOUS” overnight.
But the truth is, slow and steady wins the race. If you’re consistent with your posts and the aesthetic of your profile, you’re bound to attract the right audience eventually. Make sure you use the relevant #tags for your pictures for the chance to be discovered by the millions of people already using the ‘gram’. You can also throw in a cheeky #tag which may not get any hits at all but can add an element of humour to your post.
Test and learn what works and what doesn’t. Goes without saying that you should do more of what works and less of what doesn’t.
Stay connected and browse around. See what others are doing for INSPIRATION! No one likes a blatant copy cat!
Also, don’t forget to utilise the highlights section to add easy to find, interesting portrait videos and images that you can save off your Insta stories for as long as you want to keep them. You can customise the covers for each highlight section you choose to add to compliment your existing profiles theme.
Remember, quality and consistency are key. There are so many accounts with very high follower counts but have a less than desirable aesthetic throughout their profile. So how did they get such high numbers, you ask? Mainly, by buying them through apps available in the apps store and similar methods. But, trust me when I tell you that you don’t want to go down that rabbit hole, Alice!
Why? Simply because your numbers will shoot up and suddenly start going down as accounts unfollow if you don’t follow back. It’s better to have a natural follower count that increases gradually and consistently rather than one which has a 500% growth overnight with a very visibly declining following.
If you’d like to see what’s the vibe over at my brand’s Instagram account we’d love to have you! You can find us @kryptikrose_ldn and for my book you can purchase here: https://amzn.to/2MQhVH2
Bottom line is, let your Instagram shine and show the best version of you there is! Don’t be shy, I know you have it in you!
If you’d like to connect with Kryptik Rose, come join us here: Instagram: www.instagram.com/kryptikrose_ldn Facebook: www.facebook.com/kryptikrose
Twitter: www.twitter.com/kryptikrose_LDN Good Luck!
Tagged in Social Media