A new and exciting career choice, influencers are creators; they are the artists, models, photographers and writers creating the unique, engaging content that we love to devour on Instagram. Influencer marketing platform Whalar reports that women are leading the way in the industry- 60% of influencers on its platform are women. Chelsea Carter, Head of Content at Whalar shared the top 10 female Instagram influencers in the world right now.
@iconaccidental. Lyn Slater is a cultural influencer, professor, content creator, consultant, speaker and model with over 400,000 followers. Lyn started her site Accidental Icon to inspire women like her who live interesting but ordinary lives, who are not famous, but are smart, creative and fashion forward. Lyn was part of Whalar’s #LabelsAreForClothes collaboration with River Island which aimed to mock outdated labels given to people based on race, religion or gender.
@margaret__zhang. A true artist, Chinese-Australian Margaret Zhang has close to a million Instagram followers. Based in New York, Margaret works with many luxury brands and was one of Forbes Asia’s 30 under 30.
@allthatisshe. Based in Durham, UK, writer, creator and coach Dominique creates around parenting and family and has extremely strong engagement with her posts that often feature her two adorable children. One Mary Poppins inspired creation received over 70,000 likes.
@nnekaj. Nneka Julia’s vibe is travel, food and lifestyle, from the souks of Marrakech to the balconies of Havana. Nneka took a storytelling approach to the #LabelsAreForClothes campaign, sharing how her Nigerian/Cambodian family’s history led to her finish her ‘label’ t-shirt with the words ‘100% 1st Generation’.
@lefawnhawk. With a unique, visually arresting style, Le Fawnhawk is a visual artist and creator of the hashtag ‘#moderndesertmagic
@piakristinecruz. Brit model Pia Kristine Cruz is known for her distinctive street style and unique tattoos. Birmingham based Pia modelled for New Balance at London Fashion Week.
@mamacaxx. Cacsmy Brutus or Mama Cāx is a Haitian-American model living in NYC. As a cancer survivor and amputee, Mama Cāx creates conversation around disability and limb loss through beautiful content, saying: “My personal goal this summer is to stop believing that my non scarred/non-amputated side is my good side.”
@cassiemasangkay. Vlogger Cassie Masangkay is one half of ToThe9s, a YouTube channel dedicated to fashion with over 586,000 subscribers and 28 million views, and has over 167,000 Instagram followers.
@mynamesdiana. Living the fashion highlife, Dominican born Diana Veras’ is a curve model on a mission to silence the body shamers and a campaigner for radical diversity. Represented by Jag in NYC and MiLK Management in the UK, Diana’s posts celebrate her individuality, from gorgeous fashion shots to candid photos and the ever-present mane of curls.
@emiraah. As part of River Island’s #LabelsAreForClothes campaign @emiraah flew the flag for Muslims everywhere saying: “I am proud to be a Muslim because everyone in Islam is treated equally even if you are an Arab or non-Arab, white or black, you are treated equal. Don't try to impress people, and be someone you're not. To be yourself in a world that is constantly trying to make us something else is the greatest accomplishment.”
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