The Smart Mobility Game Challenge is part of Ford Smart Mobility - Ford's effort to help change the way the world moves through innovation.
The challenge follows a recent Ford-commissioned survey of 5,500 commuters in major European cities that showed a majority of people consider their journey to work more stressful than their actual jobs.
The learnings from the Ford Smart Mobility Game Challenge could lead to innovative solutions and new approaches to integrating urban transport, with joined-up door-to-door journeys.
For instance, the games developed could reward participating commuters for successful journeys, based on criteria such as time-taken, cost, comfort and convenience. They also could utilise personal data and technology including smart phones and watches.
"The Smart Mobility Game Challenge is designed to harness the creativity of the gaming community and empower gamers to take a fresh approach to tackling today's global mobility issues," said Ken Washington, vice president, Ford Research and Advanced Engineering.
He added "Applying the fun, engaging and rewarding aspects of games to journey planning can allow people to improve their commutes, track their success and become aware of how their behaviour impacts the transport infrastructure as a whole."
The winner will receive €10,000 and the opportunity to show their work at the 2016 Mobile World Congress in Barcelona.
For more information about the Ford Smart Mobility Game Challenge, Click Here