“Our iosis MAX design study demonstrated the advantages that an integrated B-pillar door format can offer the MAV-style vehicle,” said Martin Smith.  “The B-MAX takes this idea to the next level, with a production-ready solution that is neatly integrated into the overall vehicle design.”

Unmatched interior versatility
The B-MAX combines the integrated B-pillar door format with a flexible and easy-to-use seating system, resulting in an interior which offers unmatched practicality and versatility.

With both front and rear doors open there is outstanding access to the interior, with a huge, clear aperture measuring over 1.5 metres wide. This is around twice the width offered by competitors with alternative door concepts, making it significantly easier to enter or exit the rear seats, attend to children in child seats, or load shopping.

Having folded the 60/40 split rear seats and the front passenger seat to create an extensive flat load floor, the side access is particularly convenient to load bulky items such as flat-pack furniture or even a bicycle.
With the front passenger seat folded, the interior is capable of swallowing exceptionally long loads measuring up to 2.35 metres in length.

Sitting 11cm taller than Fiesta, the B-MAX also provides extremely generous accommodation for its occupants.  Drivers benefit from a higher ‘command’ seating position, while rear seat legroom and headroom is significantly improved.

Engineered for outstanding safety
In developing the B-MAX’s unique integrated B-pillar body design for production, Ford engineers have ensured that it delivers the same outstanding levels of crash protection as Ford products with a more conventional structure.

To deliver the required performance in side impacts, the structure of both front and rear doors has been significantly strengthened – with ultra-high-strength Boron steel in key load-bearing areas – so that the door frames work together to absorb energy like a ‘virtual B pillar’.

Special safety interlocks and reinforced latch mechanisms ensure that the doors remain firmly fixed to the roof and floor structure during an impact, and enable the front and rear doors to act together to protect the occupants.
When these measures are combined with other structural enhancements to the bodyshell and the latest restraint system technologies, the result is a body design which meets the highest safety standards.

“Many concept cars have featured integrated B-pillar body designs before, but this time it’s for real!” explained Martin Smith.  “The Ford B-MAX shows how this new format can deliver unmatched practicality, but still achieve outstanding safety as well.”

Compact, sporty and stylish
The exterior design of the B-MAX shows how Ford’s kinetic design language can be applied to its unique new vehicle format, creating a compact, sporty and stylish car which adds its own distinctive character to Ford’s popular MAV line-up.
“In developing the B-MAX, our designers took inspiration from the earlier iosis MAX design study, which established an exciting new vision for our compact MAVs,” said Martin Smith.  “While it shares kinetic design themes with other recent Ford models, the unique door concept and compact size gives the B-MAX its own distinct identity.”

The vehicle’s striking front-end features a bold new interpretation of Ford’s signature trapezoidal grille, with five strong horizontal grille elements picked out in a bright chrome finish.
Beneath this a slimmer lower grille, finished in gloss black, adds visual stability to the front-end, and emphasises the car’s sporty wide stance.

Other distinctive kinetic design elements include strong headlamp graphics, the muscular shoulder line with its powerful undercut, a characteristic window line with its kick-up behind the rear doors, and the prominent wheel lips.

The bold three-dimensional surfacing of the body sides helps to avoid the tall, blocky look which is common in this class of vehicle, and includes a unique new rocker treatment, with a stylish ‘zig-zag’ form on the rear doors.

With its distinctive window graphic, wraparound tailgate glass, and slim tail lamps split by the tailgate, the rear of the B-MAX is closely reminiscent of the S-MAX.  Strong horizontal feature lines help to emphasis the vehicle’s wide and confident stance.
The B-MAX is finished in Burnished Glow, a warm and contemporary metallic brown shade.  The paintwork is complemented by striking 18-inch 5-spoke alloy wheels, which have a Y-shaped spoke pattern derived from a signature S-MAX wheel design.
Spacious premium interior

The interior of the B-MAX offers exceptional space and versatility for such a compact vehicle.  The cabin is immaculately trimmed in contemporary, high quality materials, highlighting that small, practical cars can also be comfortable and well-equipped.
With its bold graphics and sculptured surfaces, the interior develops the kinetic design themes from Ford’s latest small and medium cars.  Distinctive features include the slim, wing-like section of the upper instrument panel (IP) which reaches out to the door panels, and the prominent centre console, which flows down between the front seats from the IP.

The cabin retains the dynamic, sporty feel of Ford’s small-car interiors, but introduces the more premium character and decorative elements from the larger C-MAX.
Driver controls are based on Ford’s latest HMI (Human Machine Interface) approach, with a large 6-inch touch screen display mounted in the centre of the upper IP, above the much-acclaimed mobile-phone style integrated control panel.
To reflect the more sophisticated tastes of buyers who are downsizing to compact vehicles, the B-MAX interior is finished in the highest quality materials, with a stylish and contemporary brown colour theme.

The upper IP and doors are wrapped in ebony black premium full grain leather, with contrasting bronze brown stitching.  The front seats feature leather bolsters, combined with central panels trimmed with a technical black/brown high-performance fabric.
Further details, which add to the elegant and sporty feel, include a deep brown metallic finish to the centre console bezels, and textured black flooring produced from woven leather with bronze brown highlights.
The sensation of space in the interior is enhanced by a full-size panoramic glass roof, which covers the entire roof area.


Tagged in