Steven Coogan has always tackled interesting characters in his movies and that trend looks set to continue with The Look Of Love.
The Look Of Love is the latest project for the funnyman and he teams up with director Michael Winterbottom.
The movie is a biopic that takes us into the life of Paul Raymond, the controversial entrepreneur and property baron - Coogan will take on this central role.
And we have the fantastic new trailer for the film for you to check out:
This is the third time that Coogan and Winterbottom have teamed after working on A Cock and Bull Story and 24 Hour Party People.
But it is not all about Coogan and Winterbottom as a terrific cast has been assembled including Matt Lucas, Imogen Poots, Anna Friel, Stephen Fry and David Walliams.
After starting his show business career as a mind-reader in a cabaret act, Paul Raymond went on to become Britain's richest man and a modern King Midas.
With an entrepreneurial eye and a realisation that sex sells, he began building his empire of gentleman's clubs, porn magazines and nude theatre - provoking outrage and titillation in equal measure.
Raymond's personal life was as colourful as his revue shows. His marriage to Jean, a nude dancer and choreographer, ended in a difficult divorce when he met Fiona - a glamour model who became the famous pin-up star of his magazines and shows.
His daughter Debbie was the true love of his life, his business partner and heir to his empire - until her tragic and untimely death aged 36. Three weeks later Raymond was named Britain's richest man and his fortune put at 1.5billion.
It is great to see Coogan back on the big screen and this could well be one of the best and most interesting roles of his career.
Tagged in Michael Winterbottom Steve Coogan