Legendary dance label Positiva reboots off shoot Feverpitch Records with the debut single from electro/hip-hop master Swingfly.

In 2009 the EMI owned Positiva label resurrects Feverpitch Records to launch an onslaught of sure fire pop monsters.

Heading up the label’s release schedule is American/Swedish rapper Swingfly, who UK music fans will already be familiar with after his collaboration on fellow Swede Robyn’s eponymous 2007 album.

Sounding almost tailor made for radio, ‘Singing That Melody’ is a hip-hop anthem dipping its toes firmly into the electronic pools of European pop. Reminiscent of Madcon and Black Eyed Peas, the single is a euphoric, sing-a-long anthem that has already captured the ears of music fans across Europe and Asia.

Released on February 23rd, the single will be available on CD and digital download, featuring a stellar remix package from Art Alec and Crystal & Lyte; setting the tone for Feverpitch’s forthcoming dance floor domination.

Eclectic hip-hop-electro-rock-pop wizkid Swingfly hails originally from New York City, relocating to such far flung destinations as Trinidad-Tobago and Panama, before settling between NYC and Stockholm, Sweden.

While in Europe Swingfly has immersed himself in the European hip-hop scene. Scoring several hits across the continent, including ‘Sweet Dreams’ with Christian Falk (Robyn ‘Dream On’) he achieved his biggest hit with electro/dub/punk trio Teddybears (together with Klas Åhlund, responsible for hits for Britney Spears and Sugababes) on their 2004 single “Hey Boy”.

The song became one of the most played tracks on European radio that summer. Swingfly has since toured Sweden, Europe and the United States with Teddybears and has also featured as guest rapper on a plethora of hit artist’s albums, most notably on the track ‘Curriculum Vitae’, the opening song on Robyn’s hit self-titled album.

Swingfly is an MC of the old school: A master in hip-hop, he also loves the hooks of a smoking rock song, mixing in Swedish Electro along the way. If you thought Outkast were kings of euphoric hip-hop and pop´n´b, think again, Swingfly will rhyme you into a state of bliss and beatbox you into oblivion! Make sure you’re singing along to his melody in 2009.