Rudimental are back with their first music video from new album 'We The Generation', bringing to life their single 'Never Let You Go' in a piece that sees the viewer transported to locations across the globe, witness to all sorts of people painted in vivid hues and glorious multicolour.
Deserts, lush fields and inner cities are all included with both the good and bad sides of humanity exposed and the ultimate message of unity conveyed in a blending of colours.
Director Nez shot the video, with previous work on the band's 'Waiting All Night' video. He went to multiple locations around the world including LA, the UK, Ukraine and Morocco to help make the piece.
Meanwhile, Rudimental are gearing up to headline Wild Life Festival in Brighton this Saturday ahead of the release of their new album 'We The Generation' on September 18.
Further festival headline slots are lined up for Lovebox, The Other Stage at Glastonbury and more across the summer.
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