On World Smile Day, Align Technology will initiate a global photo sharing wave of activity by asking all of its Invisalign® fans and followers on social media channels around the world to take a selfie or find an existing photo of themselves giving a real smile and share it on their Facebook, Twitter, or Instagram profile. The campaign will also encourage social media users to nominate a friend to do the same.
Every public share of a photo of a person's real smile on Facebook, Twitter, or Instagram with #RealSmile will trigger a 65p donation by Align Technology. The Company will work with Operation Smile and Invisalign ambassadors and regional stakeholders to encourage their communities of followers to join with them in the campaign.
The #RealSmile campaign wants to encourage people to share the joy of a 'real smile.' An unguarded smile that shows no self-consciousness and involved the whole face, the eyes, the cheeks and the teeth, not just an upturned polite smile we use for pictures. A real smile beams with joy and lights up the whole face.
Align Technology continues its support of Operation SmileSM and commitment to donate £659,000 to help children across the globe born with cleft lips and cleft palates receive proper surgical care. The campaign aims to help children smile around the world by raising awareness and generating interest and money for Operation Smile. Operation Smile provides free surgeries to repair cleft lips, cleft palates and other facial deformities for children worldwide who would never be able to smile freely without their help.
For more information please visit www.invisalign.co.uk