The words “casino”, “slots”, and “gambling” have long carried negative connotations. Whether this is a result of Hollywood’s negative portrayal of casinos or of the underworld’s involvement in gambling in the 20th century, it is no longer all that accurate.

Gambling on Female First

Gambling on Female First

Online gambling has undergone an image makeover in the past few years, thanks largely to innovative companies based in Sweden. Swedish companies like NetEnt, Quickspin, and Yggdrasil have become world leaders in the manufacturing of innovative online casino games. Sweden’s new online casinos, such as LeoVegas, Casinoland, and Chanz Casino, are leading the way in bringing these casino games to previously untapped audiences.

Thanks to innovative gambling operators like the ones mentioned above, online casinos are no longer the domain of only middle-aged males. For example, females are now accessing online casinos more than ever, as Female First reported recently.

Swedish companies have made online gambling entertaining

One of the secrets to the success of Swedish operators is their focus on entertainment. In the old days, people went to online casinos to win or lose, not to have fun. But in recent times, game manufacturers and operators have fused slots and poker with online gaming, ensuring customers have a fun experience. These days, the most popular casino games are film-themed slots or action-packed slots that look more like something you’d find on an Xbox or PlayStation.

This changed emphasis has attracted a new type of player who knows their betting limits. This type of player sets a maximum on how much they bet, aims to have fun, and doesn’t care as much about whether they win or lose. If they win, all the better. If they lose, they only lose as much as their limit, and at least they had fun. These people see online gambling as just another form of entertainment – and entertainment, whether it be casinos, bowling, or the movies, costs money.

NetEnt, Yggdrasil lead the way in iGaming innovation

NetEnt, an online casino games manufacturer founded in Sweden in 1996, has been at the forefront of this entertainment revolution. The company was one of the first to recognise the potential of bringing online casino games to mainstream audiences, reaching success with popular video slots like Starburst. It has continued to innovate in recent years with things like mobile touch games.

A couple of years ago, NetEnt committed to developing the first ever real-money virtual reality slot, based on its popular Gonzo’s Quest slot. In 2018, the manufacturer revealed the first fully playable, operator-ready version of Gonzo’s Quest VR. According to NetEnt, the game will be available directly through a web browser. Despite its state-of-the-art technology, operators won’t need to integrate this VR slot, and players won’t need to download it. It will be easily accessible to all casino players.

Rival Swedish company Yggdrasil was named Innovator of the Year for a third straight year at the 2019 International Gaming Awards. The judges recognised it for innovative game releases, as well as its BOOST promotional toolset. BOOST lets operators run promotions within the game client, and lets players share their wins on social media. This sort of thing has proved very popular with a mainstream gambling audience.

Online gambling's makeover continues

Innovation never rests, and we’re sure to see more exciting ideas come out of Sweden in the coming years. The likes of NetEnt, Yggdrasil, and LeoVegas have contributed greatly to online gambling’s improved reputation. This reputation is sure to get even stronger in future as companies roll out VR slots and other forms of gambling entertainment.