This summer Start-Rite Shoes has joined with the Ben Cohen StandUp Foundation to launch the #KidsWalkTall campaign to help raise funds for the anti-bullying charity.

1 in 5 of all young people have witnessed bullying within the last 12 months

1 in 5 of all young people have witnessed bullying within the last 12 months

The campaign aims to empower children and encourage self-confidence as part of their journey through school as they learn more about who they are and who they might be tomorrow. This is highlighted in a short film where children share their thoughts on school life, the friendships they’ve made, the struggles they face, and how it’s good to be different. 

To support the campaign, Start-Rite is asking parents and carers to share the campaign film on their Facebook, Twitter or Instagram pages. Each time the film is posted publicly with the hashtag #KidsWalkTall, Start-Rite will donate £1 to the anti-bullying charity. 

Did you know:

  • 1 in 5 of all young people have witnessed bullying within the last 12 months
  • 60 per cent of young people who have been bullied say it impacts their mental health
  • 10 per cent of children who are bullied, experience it on a daily basis

Former England rugby union player, Ben Cohen MBE founded the StandUp Foundation in 2012 following the terrible events of his father’s death when he was fatally injured trying to protect an employee. It’s the world's first foundation dedicated to raising awareness of the long-term, damaging effects of bullying by connecting communities and raising funds to support those doing real-world work to eradicate bullying.

Ben told us: “Too many children and young people find school difficult, because of bullying, and end up disconnected, isolated and lonely. Often they continue to suffer the consequences of low self-esteem and low confidence well into adulthood. I’m pleased to be working with Start-Rite Shoes to help #KidsWalkTall.”

Start-Rite Shoes CEO, Ian Watson, told us: “We’re here to support and inspire children. We build our shoe collection around the belief that all children are different – and all children should to be free to be who they want to be – at home and at school. But we know that for some children a daily battle with bullying prevents them from embracing the opportunities that school provides. We hope the #KidsWalkTall campaign will help encourage children to feel confident about who they are and help to raise vital funds for the Ben Cohen StandUp Foundation.”

For more information about Start-Rite Shoes please visit

Tagged in