Now in its 5th season, the children’s fashion collection Baby K, designed by celebrity mum, Myleene Klass launches a celebratory 10th collection, exclusively at Mothercare for Spring/Summer 2013.
Myleene Klass - musician and mum of two, turned business woman and fashion designer - first created the Baby K collection back in 2007. Since then the collection has gone from strength to strength, now reaching 21 countries worldwide.
Myleen and her Baby K modelsMyleene and her Baby K models, Kayla Mae, Jayden Bell, Zachary Sharp and Ruby Brown marked the launch of the new collection at the Mothercare Oxford Street store, London.
Myleene said: “I’m thrilled to be celebrating the 10th collection of Baby K with Mothercare. Children’s fashion is a passion of mine and it’s been amazing to work in collaboration - exclusively with Mothercare over the last five years to create a range of clothes designed especially for children that can be stylish yet still practical and affordable.
“We hope the new range, inspired by fashion from around the world, will bring a little bit of fun and colour to children’s wardrobes this summer!”
Myleene poses with her Baby K modelsPhase one of the new collection is inspired by Paris, with Breton stripes and quirky bows for girls and lightning bolt prints and surrealist graphics for boys - the culture and style of Parisian fashion transcends into each piece of the range.
Phase two sees Baby K travelling to St Tropez with tropical floral, leopard prints and wildly bright and uber tropical prints, perfect for fun Summer days
Simon Calver, Mothercare’s chief executive, said: “We are delighted that Baby K has been so successful with our customers since its launch in 2007. The Spring/Summer 2013 collection marks five years of offering our customers exactly what they want from Mothercare - exceptional quality and style at an affordable price.”
Myleene KlassThe range is available exclusively at Mothercare nationwide and on Mothercare’s free app.
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