Disney has reportedly cut back on their budget for advertising on Facebook amid the Stop Hate for Profit campaign.
Disney
The mass media and entertainment conglomerate has joined the boycott of the social media platform, it has emerged.
Several big name brands, including Unilever, Xbox, Ben & Jerry's and Coca-Cola, pulled all advertising from Facebook for 30 days as part of the protest, which aims to get the social networking site to change the way it handles hateful content.
And now, the Wall Street Journal reports that Hulu - the streaming platform owned by Disney - has halted all advertising on Instagram.
Another insider told the publication that adverts for its cable network shows may not return to the social media network even after the Stop Hate for Profit campaign ends later this month, if they do not change their policies.
The boycott was kickstarted when Facebook's CEO Mark Zuckerberg sparked controversy last month, after he refused to take down a post by US President Donald Trump.
Amid the Black Lives Matter protests following the death of unarmed African American George Floyd, Trump had written: "When the looting starts, the shooting starts."
However, Facebook CEO Mark Zuckerberg allegedly isn't worried about brands pulling advertising from the platform.
In a recent staff meeting, Zuckerberg is alleged to have said: "My guess is that all these advertisers will be back on the platform soon enough. We're not going to change our policies or approach on anything because of a threat to a small percent of our revenue."
Tagged in Mark Zuckerberg