Snapchat will pay over $1 million a day to users creating content for Spotlight.

Spotlight

Spotlight

Snap - the photo sharing app's parent company - has unveiled the new entertainment feature within the main platform, which focuses on user-generated content.

The firm confirmed plans to distribute the huge daily sum to users creating the top Snaps on Spotlight, with the scheme running until "at least" the end of the year.

In a press release, Snapchat noted: "Snapchatters are some of the most expressive and creative mobile storytellers in the world and Spotlight gives them an opportunity to share their creations broadly.

"With over 4 billion Snaps created each day, Spotlight empowers the Snapchat community to express themselves and reach a large audience in a new way.

"Spotlight was designed to entertain the Snapchat community while living up to Snapchat’s values, with their wellbeing as a top priority.

"Spotlight content is moderated and doesn’t allow for public comments.

"Snaps submitted to Spotlight must respect our content guidelines to receive distribution."

Over time, Spotlight will become tailored to each user based on preferences and favourites.

Spotlight is available in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, France, with more countries to come soon.