Air New Zealand's Special Jet

Air New Zealand's Special Jet

The Hobbit’s already got some major love from Air New Zealand, with the airline having made a special in-flight safety video featuring lots of Middle-Earth themed treats, but now they’re breaking records to support the film.

Now they’ve gone a little bit more picturesque in their support of the upcoming film, having specially decorated the outside of a Boeing plane to celebrate yesterday’s premiere of the film.

The graphic is also the largest that’s ever been put onto a plane, making it nearly as big as the film it’s getting behind.

Some of the airline’s staff even got into the spirit of things, putting on Elvish headgear and pointy ears whilst they were living it up on the film’s red carpet, rubbing shoulders with the stars.

Rob Fyfe, Chief Executive Officer for Air New Zealand said “We are thrilled to see so many international visitors booked to travel to Wellington for the world premiere of The Hobbit: An Unexpected Journey; we want them to experience the magic of Middle-earth as soon as they set foot on this aircraft.”

With the jet also flying above the premiere of the film, Mr Fyfe said; “It will be fantastic to show this spectacular aircraft off to a global audience at what is certain to be one of the most highly-anticipated movie events of the year.”

The film’s director was massively impressed by the work, with Peter Jackson saying “It’s wonderful to see such a stunning image to celebrate The Hobbit: An Unexpected Journey on one of Air New Zealand’s largest international aircraft.  It’s a unique representation of the innovation and creativity of New Zealanders and a great opportunity to show off the incomparably beautiful landscape of this country.”

We’ve got a little video of the cast of the blockbuster arriving on the island, with a little help from Air New Zealand’s newly adorned jet.