New research conducted to launch Maltesers' 2019 Comic Relief #FunnyFace campaign has found that Holly Willoughby and Phillip Schofield's giggling faces on This Morning are the nation's favourite funny moment from the past decade, raking in a momentous 42% of the total vote. They beat Harry Redknapp to top position, who had to settle for second best after his inhaling of bugs in last year's I'm A Celebrity... Get Me Out Of Here!.
Benedict Cumberbatch's photobomb of U2 at The Oscars in 2014 came in at third place, with Judge Rinder's empassioned Cha Cha Cha on Strictly Come Dancing in fourth, and Jeremy Clarkson driving Ariel Atom on Top Gear in fifth.
Beyoncé's funny face during her Superbowl performance made sixth place, with Matt Damon's shock Oscars reaction in 2017 to the Best Picture mix-up coming in at seventh. Piers Morgan takes the eighth spot following his look of disgust after trying kale crisps on Good Morning Britain, with Kim Kardashian-West at ninth for her infamous crying after losing a $75,000 diamond earring. Winona Ryder rounds out the list for her string of strange faces during the SAG Awards 2017.
Senior Brand Manager at Maltesers, Laura Milne commented: "This is our sixth year supporting Comic Relief, and this year's #FunnyFace campaign is a great way to raise money by doing what the public does best - sharing on social and having fun.
"We can't wait to see this campaign come to life and see social media filled with carefree, entertaining photos. It's laughably easy to get involved and support worthy causes, both here and abroad, through the light-hearted lens of comedy."
Comic Relief CEO Liz Warner added: "We are really appreciative of Maltesers' commitment to us. The incredibly generous donation of £1 million will go a long way towards funding some amazing projects helping those living tough lives both here in the UK and abroad."
The poll is made up of responses from 2,000 people.
Maltesers are asking people to share their funny photos in support of their #FunnyFace campaign. For every photo shared, they'll donate £10 - to a £1 million overall donation - to Comic Relief. To get involved, you can post your own funny face photo on your personal Instagram, Facebook and Twitter using the hashtag #FunnyFace. Make sure to include the handles for @MaltesersUK and @ComicRelief!