Bobby Norris has signed up for 'Celebrity Big Brother'.
Bobby Norris
The 'Only Way is Essex' star - who is a self-confessed 'Big Brother' superfan - looks set to enter the famous house after a "long process" of talks, and show bosses are said to be "thrilled" to have landed their man.
An insider said: "It's been a long process to get here but the big bosses are thrilled he is on board.
"Bobby is a big star, he's outspoken, fun and makes brilliant TV. He also wears his heart on his sleeve and isn't afraid to show his emotions."
Despite being a big supporter of the show and appearing on spin-off programme 'Big Brother's Bit on the Side' on numerous occasions, Bobby is said to have only been up for appearing on 'CBB' this year.
An insider added to The Sun Online: "Bobby is a massive fan of the show but he's never been up for going into the house until now."
As well as being a huge 'Big Brother' fan, Bobby is hoping 'TOWIE' lasts for 50 years, and wants to be on the last-ever episode.
He recently said: "I've done six-and-a-half years on the show and I still love it, I feel like I want to be on there till the very last show.
"I hope it goes on for like 50 years like 'Coronation Street'.
"In the early days it felt like a slightly different show, whereas now it feels like a living soap, more real."
Bobby previously admitted he would consider being on 'CBB' at some point, because he loves the programme.
He said: "I've watched it literally since series one day one, and I'm on 'BOTS' most series to be fair and I think I'd quite fancy the challenge of doing it, because I'm such a fan of the show."