The forthcoming series of 'Celebrity Big Brother' will launch with an all-female cast of stars before a selection of men will join them in the house in the second week.
Bosses of the reality TV show have decided to switch things up this year by throwing a handful of ladies into the famous abode together to mark 100 years since women won the right to vote for the very first time, but they won't be alone for the whole duration of the series as a few gentlemen will be joining them later on to ruffle a few feathers.
A statement from Channel 5 said: "Presented by Emma Willis, 'Celebrity Big Brother' will initially explore how the all-female housemates interact, from politicians to performing artists, as they enter the house first, ahead of the celebrity male housemates. Over the course of the series, as the male counterparts enter the house, the housemates will take part in a series of entertaining tasks and hidden experiments which will test their - and our - assumptions, challenge gender stereotypes and reveal fascinating truths about what it is to be a woman - and man - in the 21st century."
The twist comes after production company Endemol vowed to refresh the format of the show next year in order to beat its competitor 'Love Island' in the ratings war.
Endemol's Peter Salmon said: "'Big Brother' has got to last. You have to roll your sleeves up and renew it for a different generation. It is having a tougher competitive time in the UK but it's huge around the world. 'Love Island' has been sensational. If 'Big Brother' is not on top form, we have to keep changing it."
Producers of the show are constantly trying to think outside the box when it comes to the format as earlier this year they did an 'All Star vs. New Star' special, in which former celebrity contestants joined the refurbished house alongside some new faces.
Tagged in Emma Willis