Sir David Attenborough will be honoured with the Lifetime Achievement Award at the Rose d'Or Awards next week.
The veteran broadcaster and natural historian - whose legendary career spans 60 years - is set to be recognised during the virtual ceremony on December 9, as the organisation pays tribute to his exceptional contribution to the television industry.
Reflecting on the honour, David said: "Television has achieved a great thing worldwide, making people everywhere aware of what’s happening to our environment.
"If I’ve been a part of that and if this is a reward for that, well then, I thank you very much indeed. I’m most grateful.”
Previous recipients of the prize include the likes of Maren Kroymann, Joanna Lumley, James Corden, Angela Lansbury and John Cleese.
Jean Philip De Tender - EBU Media Director - added: "It is fitting that in this year, of all years, the Rose d’Or Lifetime Achievement Award should go to that force of nature, Sir David Attenborough.
"We are celebrating a broadcaster of multiple talents - naturalist, activist, storyteller, writer, presenter, preserver, explorer.
"He has inspired audiences for decades and continues to do so.
"The expression ‘ground-breaking’ can be over-used - especially in our industry – but Sir David has changed how we view the world - and it doesn’t get more ground-breaking than that."
Ahead of the event, 'Normal People’ actress Daisy Edgar-Jones has also recently been announced as the upcoming inaugural recipient of the Emerging Talent Award this year, while Ncuti Gatwa will take home the Performance of the Year gong for his portrayal of Eric in Netflix’s 'Sex Education'.
To watch Sir David’s full acceptance speech and see all the Rose d’Or winners revealed, follow the live stream of the virtual ceremony on Rosedor.com from 3pm on December 9, which will be hosted by comedian Nish Kumar.
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