Demi Rose has reportedly been dropped from the 'Celebrity Big Brother' line-up.
The 23-year-old model - who shot into the limelight after her brief fling with Kylie Jenner's ex-boyfriend Tyga last year - was being lined-up to take part in the forthcoming series of the reality TV show this summer as bosses were convinced she'd be a huge hit with viewers, but they are thought to have since decided against signing her.
A source told Daily Star Online: "Demi Rose is like the British Kim Kardashian - anything she does on social media sends everyone into a meltdown. It made sense for 'Celebrity Big Brother' to be interested in her, she'd have been a ratings winner. However, they were really disappointed when they met her."
Producers reportedly felt like the brunette beauty - who has 6.6 million followers on Instagram - "relied on her looks" too much.
The insider explained: "She was the typical Instagram girl who just relies on her looks and not much else. She had nothing to say and nothing to offer the show. It was very much a case of the lights were on, but there was nobody home. It's a shame, but no matter who you are, a dull personality will always overshadow a pretty face."
However, the curvaceous babe has to work hard for her physique and has two personal trainers on hand to make sure she stays on the straight and narrow.
She said recently: "I try to keep as healthy as I can. With travelling, it's hard to work out, I travel across the world but try to keep my routine.
"Everyone says I'm the healthiest person I know. The fattiest thing I will ever eat is nuts and peanut butter.
"My figure just gains weight so fast. I'm 5ft 2in. Any bad thing I eat my body isn't used to it and just puts on the weight. That means no birthday cake!
"All I've eaten today is nuts. I've managed to eat a whole pot. I feel guilty as there's a lot of fat in the nuts that's my treat! So I'm happy!"