Gemma Collins' sex tape confession was a "big fat lie".

Gemma Collins

Gemma Collins

The 40-year-old reality star recently claimed she would delete the £1 million video after planning to sell the footage, but she's now insisted she actually made up the whole thing.

Speaking in new Dave comedy 'Unforgivable', she said: "So basically, I said in an interview once, thinking it was funny, that I’d done a sex tape like Kim K. Didn’t think any more of it.

“Next thing, I’m being interviewed by Piers Morgan on 'Life Stories' and he leads me in it. I thought, 'S***'.

"But now I’m in deep. I’ve got myself in hot water. There is no sex tape. It's just one big fat lie."

Gemma had already done a U-turn on selling the footage following her recent appearance on 'Piers Morgan's Life Stories'.

Appearing on the ITV show, she said: "I might go skint one day, and I’ve gotta do a Kim K. Do you know what? Sex sells. It’s probably about 20 minutes long, but we’ve all done it with our partners, you know. I’m normal.

"I’d like to set up a pay-to-view line where they ring in, I take £1.50 on the phone call and then £3 or a fiver to watch the thing, so I’d be cashing in myself but I don’t know if that’s possible."

However, when Piers asked if "everything" in her life was for sale, the 'Diva Forever' star insisted she'd had a change of heart and has instead decided to erase the video.

She added: "I’m not prepared to do it. I’d rather go and work 24 hours a day, seven days a week, 365 days a year before I’d have to resort to that. I’m gonna go home and delete it after you’ve given me the riot act about it."