Holly Willoughby is expected to remain on 'This Morning' until at least 2023.

Holly Willoughby and her This Morning co-host Phillip Schofield

Holly Willoughby and her This Morning co-host Phillip Schofield

The 40-year-old TV presenter is said to be "secured" on the brunchtime show - which she co-hosts with pal Phillip Schofield - for the next two years, after taking over from Fern Britton in the role in 2009.

An insider told the Daily Mirror newspaper: "It seems like everybody wants that gig but Holly is very much secured for the next two years on a rolling contract."

Last month, Holly - who has children Harry, 12, Belle, 10, and seven-year-old Chester, with her TV producer husband Dan Baldwin - admitted campaigning for women’s issues is something she will look into as part of her "next phase in life".

When asked if she would want to be the face of a movement, she said: “I think I would like to, there is no doubt about it that this is an area of my life I would like to explore more.

“I feel incredibly passionate about women’s issues and I feel I have a responsibility and a need within me to move it forward a bit myself. It would be wrong not to.

“I surround myself with women and we are the lucky ones.

“There are women who don’t have the opportunities I have, who don’t have the resources I have and this is particularly an area I want to explore.

“I think that is where I am going to, that is my next phase in life. That is my passion and life can only be about passion now.”

What's more, Holly admitted in June last year that she sees her 40s as a time to "figure out who I am".

She said: "My 30s have been all about the kids – bringing them up, keeping all these balls afloat – but now they’re getting older, there’s a bit more space where I can start focusing on things that are happening for me.

"I see my 40s as a chance to find myself again and figure out who I am."