Kate Garraway has suggested an evening version of 'Good Morning Britain' could be a huge hit with presenters and viewers.
The 50-year-old TV presenter believes a teatime edition could prove quite popular with her fellow broadcasters because they wouldn't have to wake up so early, and she has even come up with a name for the potential programme.
She said: "We could do 'Good Evening Britain', it could be like four until six in the evening.
"We would love it because the alarm clock would go off a lot later, so you would get a thumbs-up from us all on that.
"I think 'GMB' is a great breakfast show - and it works as a breakfast show - but I do think the idea of a later version is brilliant."
Kate would also be happy for her outspoken co-host Piers Morgan, 52, to join her on the new venture if it was something ITV looked into.
She added to the Daily Mirror newspaper: "Piers is so lovely off-air. And there is only one Piers Morgan."
It would be a tempting offer for Piers, who admitted in the past that he has struggled with the early alarms to make sure he's on time for the early morning show, which airs weekdays from 6am.
He previously said: "I threatened to quit a couple of times. I can be a bit of a prima donna. I was coming in at 4am and it was killing me but now they let me come in at 5.30am.
"I get more time off. 'GMB' seems to be successful, so I said can you have me a little bit less - which might be quite popular. They were prepared to do that, so I was happy to stay."