'Love Island' contestants will wear second hand clothes for the 2022 series.
Love Island host Laura Whitmore will be back
ITV has confirmed this year's Islanders will be dressing in an eco-friendly way amid warnings about the way fast fashion is having a detrimental effect on the environment.
The decision will see eBay serve as the reality dating show's first ever Pre-Loved Fashion Partner.
'Love Island' executive producer Mike Spencer said in a statement: "We are thrilled to be pairing up with eBay this year as our pre-loved fashion partner.
"As a show we strive to be a more eco-friendly production with more focus on ways in which we can visibly show this on screen.
"This partnership will see our Islanders get to dive into the shared wardrobes and help themselves to some incredible pre-loved clothes sourced from Ebay.
"We aim to inspire our demographic and show that there are incredible finds to be had and how sharing is, in some small way, caring.”
As part of the partnership, eBay has recruited celebrity stylist and secondhand enthusiast Amy Bannerman - who has worked with the likes of Rita Ora, Dua Lipa, Lena Dunham, Jonathan Van Ness and Sophie Turner - to style this year's contestants.
And the collaboration will see eBay have a presence on itv.com and Love Island's social media channels, with viewers using the show's official app also being able to explore 'Preloved Fashion' via the 'Shop the Show' tab, as well as getting access to the Islanders through eBay's social content.
Eve Williams - chief marketing officer at eBay UK - added: "We’re excited to be partnering with Love Island this year, as the show’s first pre-loved fashion partner and to flip the conversation around fashion.
“As one of the original homes of pre-loved, we believe that by joining forces with this incredibly influential programme, we’ll inspire the nation to think differently and make more conscious choices when it comes to their wardrobes.
"Whether that is selling a dress that is sitting at the back of their wardrobe or shopping for their favourite islanders second-hand looks - these small changes can make a big difference to driving circularity.”
This year's group of hopeful romantics is yet to be revealed, but Laura Whitmore is set to return as host, while her husband Iain Stirling will reprise his role as narrator.
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