Nick Knowles has signed up for 'I'm A Celebrity... Get Me Out Of Here!'.
Show bosses are said to be hoping the 'DIY SOS' presenter will fill plenty of air time with anecdotes about his famous pals, and even some about Princes William and Harry after he worked with them on charity specials of the BBC building series.
An ITV source said: "Jungle bosses are delighted they've managed to convince Nick to take part.
"They think he'll be a great campmate and will be full of stories about his famous pals, including the princes.
"He's a really well-connected bloke. It'll earn him a tidy sum for his time in Australia."
ITV are said to have forked out their biggest ever sum on celebrities for the upcoming 'I'm A Celebrity' series.
Producers are said to be keen to ensure ratings do not wane with Holly Willoughby stepping in to present alongside Declan Donnelly, with regular co-host Ant McPartlin taking time off after he was convicted of drink driving earlier this year and spent time in rehab.
The source added to The Sun newspaper: "Producers have been given slightly more to play with this year than normal.
"And this is a signing of intent to show other shows, such as Strictly, that even without Ant the show will still be strong."
'This Morning' co-host Holly recently admitted it will be "horrible" to leave fellow presenter Phillip Schofield to front the show, but is "excited" about taking on the challenge.
She said: "I know, I know, it's going to be a complete disaster.
"But anyway I'm doing it and I'm completely excited about it and, obviously leaving Phil at any point is horrible but..."