Simon Cowell is at the centre of a bidding war for 'The X Factor' and 'Britain's Got Talent'.

Simon Cowell

Simon Cowell

The music mogul claims that his TV shows have attracted interest from three top broadcasters so he is not worried if ITV decide to axe them when their contract expires in 2019.

Speaking to The Sun, he said: "Well to be honest with you it's really difficult. I've got three offers on the table this month from broadcasters who want to do a deal on this show and on Britain's Got Talent.

"I mean they are proven brands and they bring in the right audience so that has never been an issue.

"We've turned down bigger deals in the past but all I'm saying is we know the audience it brings in and what it looks like in advertising.

"But funnily enough, I have never been concerned about not getting a new deal. My concern is more of a personal thing to make sure the audience don't get bored with it.

"Luckily the public still like these shows and they've liked them for longer than we ever thought. We've never had a problem selling the show."

Simon, 58, also revealed he has no plans to retire.

He said: "Oh forget it. No, I mean the good thing is the shows do well, they're fun, and they're producing talent, which is the most important thing. So why would you walk away from that? I wouldn't.

"Certainly now with Louis (Tomlinson) and Robbie (Williams) we will definitely work on more things together as partners.

"And then, when my son Eric is at an age where he learns enough and wants to do it, but knows these people are friends, he will do.

"That's always what I've wanted my company to be -- that's definitely my long-term plan."

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