Sam Ryder is not focused on winning Eurovision.
The 32-year-old TikTok star - who boasts 12 million followers on the video sharing app - will perform his self-penned song for the UK at the grand final of the 'Eurovision Song Contest' in Italy on Saturday (14.05.22) ) but insisted that his "personal goal" is just to sing as he always does.
Sam said: “My personal goal for this is to sing with the same intention that I always sing with, and then come away with the joy it has given me. To make it strategic and to make it so that the happiness it gives me is dependent on where I come on a score board is something I really don’t want to mess with."
The 'Tiny Riot' hitmaker went on to explain that he is simply reminding himself that he will be sharing the stage with some "amazing performers" as he maintains a "positive energy" for the competition.
He told the i newspaper: "I’ve been invited to share the stage with amazing performers from all over the Europe, celebrating music and song writing. They are the facts that I can hold onto and put my positive energy and focus into."
Back in 2021, the UK ended up at the bottom of the leader board after James Newman’s entry ‘Embers’ scored zero points . whilst Michael Rice’s 2019 entry 'Bigger Than Us' also saw the UK finish last but Sam previously insisted that the "stigma" of losing will not stop his enjoyment of taking part.
He said: "I love Eurovision. I think it's such a privilege to be able to do. I don't want to let the stigma or fear of coming at a certain place in a table stop me from doing something and being a part of something that I enjoy so much."
The grand final of 'The Eurovision Song Contest' will air on Saturday 14th May on BBC One at 8pm, with Graham Norton as host.