Celebrity swimwear designer Sian Gabbidon has signed up for 'The Apprentice'.

Love Island 2018 contestant Hayley Hughes is a fan of Sian Marie

Love Island 2018 contestant Hayley Hughes is a fan of Sian Marie

The bikini maker and model's Sian Marie designs are already favourites with stars including Megan McKenna, Chloe Goodman, Bianca Gascoigne and Kate Wright and she's hoping to capitalise on the fact that they've been seen on 'Love Island' being worn by the likes of Hayley Hughes by persuading Lord Alan Sugar to invest in her company on the upcoming new series of the show.

And as well as her celebrity connections, bosses decided to sign Sian up for the show to up the "glamour".

A source told the Sun newspaper's Bizarre TV column: The 'Apprentice' has always had glamour, with Luisa Zissman and Leah Totton in previous series. This year could be the sexiest yet.

"Sian is extremely driven and her company is already successful, so it was a no-brainer.

"She's got a little black book rammed with celebrity friends and Danielle Armstrong, Kate Wright and Megan McKenna have all worn her range, so she's sure to get great support.

The fashion designer is also expected to clash with the other contestants as she's described as being very "feisty".

The source added: "She's a feisty character and won't be afraid to say how she feels. She will definitely add to the drama of the series."

While Sian has already been spotted filming the show in London, a programme spokesperson refused to confirm her inclusion.

They said: "We're not able to reveal any of the candidates' identities until nearer the show airing."

Sian's garments are all handmade to order and are inspired by her own style.

Her business website says: "Founded by UK based fashion designer Sian Gabbidon, the idea behind the affordable luxury swimwear brand originally derived from Sian's own personal style.

"Tired of having constant pool party outfit clashes she set out to create unique handmade pieces perfect for party girls who love to make a statement! The aim of each piece is to accentuate the feminine figure and empower the wearer.

"Sian Marie garments combine simple silhouette shapes with ties and harnesses in a range of luxurious fabrics and prints to create statement holiday essentials."