Famous faces from stage, screen and the beauty industry have got together for a new campaign for animal welfare charity, Naturewatch Foundation to highlight the unnecessary use of animals in cosmetic testing.
Australia, Israel, Norway and the EU have already banned the sale and importation of cosmetics and cosmetic ingredients that are tested on animals.
With that said, many countries still allow animals to suffer from painful testing all for the sake of beauty.
The fact is- there is no need to do this- cruelty free cosmetics are just as good if not better than ones tested on animals- as revealed in the Compassion over Cruelty film.
Consumers can feel confident that buying compassionate cosmetics doesn't mean sacrificing cruelty.
The charity asked for the help of top hair stylist Daniel Field, and make-up artist to the stars Alexa Riva Ravina to put cruelty-free, compassionate, cosmetics to the test.
Those who volunteered for a cruelty-free makeover included actress, Rula Lenska, model Daryna Milgevska, and comedian Jake Yapp, who all put their faith - and faces - in Daniel and Alexa's hands.
The resulting film, presented by filmmaker and wildlife expert Anneka Svenska and produced by GreenWorld TV proves you can choose compassion over cruelty, and look fabulous too! Watch it now!
Rula Lenska, star of Compassion Over Cruelty, said:
"It sickens me to know that animals are still used for cosmetic testing around the world - especially as it is so unnecessary. Animals like rabbits, mice, and guinea pigs have chemicals dropped in their eyes and on their skin, causing painful blinding and burning. Then, their dead bodies are discarded like rubbish. Now I know this happens, I will never knowingly use any product from a cruel cosmetic brand ever again."
Caroline Ruane, Chief Executive for Naturewatch Foundation, commented:
"Despite EU bans in place, compassionate shoppers often unknowingly hand over money for cruel animal testing when they buy from companies that market products overseas in countries, like China, where animal testing for cosmetic purposes is mandatory. But as this film proves, it's easier than ever to choose compassion over cruelty".
Naturewatch Foundation has regularly published the Compassionate Shopping Guide for over 20 years. It has become the definitive guide to cruelty-free shopping for cosmetics, toiletries and household cleaning products and has the strictest criteria of any cruelty-free endorsement scheme in the world. All products used in Compassion Over Cruelty were donated by Naturewatch