The Made in Chelsea star Lucy Watson shows her support for PETA in the new campaign that reads "Choose Comfort Without Cruelty". Watson was photographed wrapped up in nothing but a cruelty free duvet But she didn't stop there- and also appears in a cheekier ad where she's in lavender lingerie next to the words; "Feather Bedding? Go Pluck Yourself".

Image by Ruth Rose
Image by Ruth Rose
Lucy Watson for PETA by Ruth Rose

Lucy Watson for PETA by Ruth Rose

In an exclusive video with PETA, Watson tells us why she now chooses down free clothes and bedding. "[The feathers] are plucked continuously and forcefully from the birds, and sometimes, they die just from the shock". Watson reminds us that feather-free bedding is just as fluffy and comfortable. "It's cruelty free, allergy-free and most of the time, it's less expensive", she says. "Next time you're out buying duvets or pillows, if it says 'down' on the label, leave it on the shelf."

PETA's recent expose of the down industry revealed that birds are held down while their feathers are torn from their bodies, which can result in open wounds and of course incredible pain.

The down industry often has associations with producers of fois gras. This is made by forcing tubes down throats of geese and pumping grain into their tummies until their livers grow much larger than normal, making them susceptible to disease. The feathers of the geese on the fois gras farms are sometimes used for down.

This is the third time Watson has supported a PETA campaign. She previously posed for the group's iconic "I'd Rather Go Naked Than Wear Fur" campaign and posed for an ad encouraging her fans to "have a heart - try vegetarian".

For more information, please visit PETA.org.uk.


by for www.femalefirst.co.uk
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