The Hen Do. You think it’ll be fun to organise. But when you actually get down to it, you realise you’re faced with a mission of mammoth proportions.

You will please the entire group

You will please the entire group

Pleasing everybody seems like a near-impossible task. Because how much does the brides Aunt really have in common with her old primary school friend? Some women want care-free and tacky, whilst others expect a classier affair…

If you’re searching for that perfect middle-ground - a haven of quality alcohol, good food and LOL’s all round, then why not consider a craft drink festival?

Panic over. Here are 10 reasons why it ticks all the boxes:

Please the whole group

One friend likes craft beer and BBQ food but the other is more about French cuisine and fine wine. So why not solve the biggest problem first? Taste a wide range of food and drink as you explore a bustling pop-up town of bars and street food vendors – gin, craft beer, wine, tequila, whiskey and more will all be on offer and BONUS - most of the exhibitors will probably be giving out free samples, meaning you can try before you buy. Winning.

The street food is unreal

Save yourself the trouble of finding a restaurant table and grab something on the go at the festival instead. You’ll find a range of reputable food trucks serving everything from Tex-Mex street food and spicy Indian treats to handmade pizza, falafel and salad, including delicious vegan and vegetarian options. So, that means you can forgo the inevitable headache of catering to everyones dietary requirements!

Show the bride-to-be she’s your VIP

Unfortunately, forcing her to do one more tequila shot at the bar doesn’t count!

This one’s for the Maid of Honour: show the bride-to-be how much she really means to you with a VIP Experience. After all, she’s only going to have one hen do!

Most festivals will have some form of exclusive VIP lounge and it really is the best way to spend a weekend!

Try things you wouldn’t in a normal bar

Forget cheap wine, sugary cocktails and surly service and get ready to experience the wondrous world of craft beverages. From colour-changing gin to fruity craft beers to tequila sourced straight from the Mexican mountains – things are about to get fun!

A whole day’s fun in one place

No taxiiing around. No losing the drunkest member of your group when she gets on the wrong train. Keep things simple and enjoy everything you need in one place.

Become wine connoisseurs

We all have that friend who thinks they’re a wine buff… or feels the need to share their knowledge of rare gin botanicals. Tasting sessions are an important part of every drink festival, so you can please the hens who know nothing as well as those who think they know everything.

Get discount on group bookings

Groups bookings almost always guarantee a discount, which really does mean the more the merrier! Give the whole group a memorable day out for minimal cost, leaving you with more to spend on the important things in life… like gin, prosecco and… well, more prosecco.

Dance the night away and laugh like no-one’s listening

It’s what hen dos are all about!

Make sure you’ve packed your dancing shoes and enjoy everything from soul and funk to indie, blues and folk. When your feet finally need a rest, head back to the different bars to rest your feet and wake up your taste buds.

It’ll actually be educational

The main difference between learning at school and learning at a drink festival is that the latter involves booze (for research purposes, of course).

Discover how to make the perfect cocktail… immerse yourself in the history of vodka… or pick up tips for balancing gin drinking and fitness. That last one might just come in handy.

No tent required…

If the thought of waking up in a tent with a hangover makes you shudder in fear, then rest assured – drink festivals don’t require you to camp!

But that doesn’t mean you can’t make a full weekend of it. Luxury hotels are just next door, where you can indulge in comfortable rooms, classy bars and a little retail therapy.

Craft Drink Festival is taking place at Birmingham’s famous NEC Arena on 28th and 29th July. Tickets start at just £18 and available from