Big Brother - Kenneth
The 24-year-old jetsetter isn't lacking in self confidence ahead of his entry into the House, proclaiming that "providing I am given the appropriate time I shall become the arrogant legend that lives on forever".
He revels in living the high life, funded by his enormous family wealth, and once spent £15k on a bottle of champagne in a nightclub simply to show off.
He might well come back to Earth with a resounding thump should the housemates find themselves with little more than chickpeas on their shopping list.
Despite the VIP treatment he's used to, Kenneth reckons he can relate to people from all walks of life and is an excellent delegator, which should come in handy. He does like things his own way though, having instructed Karly to go blonde and wear blue contact lenses to satisfy his preferences.
A firm believer in Chinese values and culture, Kenneth reckons he's a 'man of mystery'. But will BB's own Austin Powers be able to uphold his secrecy throughout his time in the House?
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