A bra company has forced its male workers to wear weights around their neck to emulate having E-cup boobs.
Bra makers forced to wear weights to stimulate having boobs
According to the Daily Mirror newspaper, the CEO, Ignace Van Doorselaere, took the unprecedented move in a bid to make the best lingerie.
He said: ''As a man, how can you know what it is like to have a bigger cup size?
''You make lingerie for women with a larger cup size but you have no clue.
''But there is only one way for a man to realise what an E-cup feels like... and that is having an E-cup.''