A study has found over half of British people would prefer to watch 'Game of Thrones' than the Queen's speech this Christmas.
According to new research, which was carried out by EMP, 56 per cent of UK residents are more interested in watching the hit HBO show than tuning in to the annual Christmas message from the Royal family, while 24 per cent of people have admitted they are more familiar with the show than the nativity story.
Although 'Game of Thrones', which sees Kit Harington portray Jon Snow in the production, came to an end this summer, it is still popular among the nation as over 20 per cent of the public would do anything to receive merchandise relating to the programme this Christmas.
Ajay Nassa - who is the managing director at EMP - said: ''Nobody could have predicted that the 'Game of Thrones' phenomenon would take on such huge Christmas traditions - and win - but it's clear that 'Game of Thrones' fans eat, sleep, breathe (and wear!) their favourite show with pride.
''Traditional Christmas gifts are certainly not off the table, but at EMP we are here to give everything a 'Thrones' twist and enable you to give someone a gift they will really love this Christmas.''