Almost half a million Instagram photos of Machu Picchu are virtually identical.
Eiffel Tower captured on Xperia XZ
Travellers headed to Peru love to flock to the landmark and with the trend for sharing holiday photos online, new research from Sony Mobile found 85% of pictures posted on the site are taken from one of three angles.
The #XperiaNewPerspectives study found Paris' Eiffel Tower to be the most photographed landmark, followed by London's Big Ben, and The Louvre, also found in the French Capital, while New York's Empire State Building and Dubai's Burj Kahlifa rounded out the top five.
Over half of respondents admitted they would plan their travelling itinerary based on photography opportunities - but they need to up their game as 47% of those surveyed said they are bored of seeing the same three shots of various landmarks.
With 77% of people taking their Mount Fiji photos from the same three spots, 71% of Christ the Redeemer pictures baring startling similarities and 74% of Trevi Fountain images proving to be repetitive, Sony Mobile partnered with three award-winning photographers to visit some of the leading landmarks and capture them from new perspectives.
The images were captured on the Xperia XZ; the pocket sized professional camera with 'true-to-life' colour image capture.