Crisp-lovers could win $60,000 if they find a really weird-shaped Cheeto.
Dollar prize
Frito-Lay, the firm who makes the savoury snack is searching for the next Mona Lisa of Cheetos shapes to be included in its official online Cheetos Museum - celebrating all of the art to be found in the bag of crisps.
Up to 50 entries per day can be submitted to the museum and a panel of judges will pick one finalist every Monday from now until August 15.
The best 10 shapes will be used in the official Cheetos art collection and be awarded a total of $150,000 in prize money.
Each week the crowned favourite will win $10,000 - with the overall winner scooping $60,000.
Judges will score the snacks against the following criteria: visual interest, buzzworthiness and creativity.
For the full rules visit www.cheetosmuseum.com