A study has discovered 80 per cent of men manscape.
Manscape survey
Research has revealed eight in 10 men trim all the hair off of their nether regions, with the male sex spending almost one hour per day in front of the mirror.
The information also shows men fork out almost £800 on maintaining their appearance, which comes as no surprise as male grooming has reportedly ''changed tremendously'' over the years.
Steve North of W Channel programme 'The Davina Hour' said: ''Attitudes towards male grooming have changed tremendously.
''Many young men have no problem with treatments which a quarter of a century ago would have been considered to be unmasculine.''
The survey has also shown that 70 per cent of males below the age of 35 take two naked selfies per week.