People have been warned not to eat white snow.
People have been told not to eat fresh white snow
A new study has revealed that even fresh snowflakes have a lethal cocktail of tiny rocks, pollution, bacteria, viruses and road salt.
Skiers have been warned about the hidden risks of quenching their thirst in snowy conditions this winter.
The report, commissioned by the tour operator Ski Vertigo, said: "Seemingly innocent fresh snow can hide small rocks and debris, creating a risk of choking or causing dental damage.
"These hazards are often invisible to the naked eye, making snow consumption risky.
"Contrary to popular belief, snow is not always clean and pure. As it falls it can absorb pollutants from the air, including car exhaust and industrial emissions, posing health risks if ingested."
The research added: "Snow can host a variety of microbes, including bacteria and viruses.
"While many are harmless, there's a risk of encountering pathogens, particularly in areas with animal activity or human presence."