Amitabh's Marketing Talks For Second Fragrance

03 February 2009

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Amitabh Bachchan is gearing up for the launch of his second signature scent by French brand Lomani.

Big B seems to be more interested in endorsing and building his brands these days, rather than appearing in the world of Bollywood films, and his recent meetings in Paris seem to conclude this.

Reports suggest that Amitabh Bachchan went to meet the designers in Paris recently to discuss the marketing strategy for the launch, due to take place in nine months time.

He was also recently pictured on the issue of L'Officiel Hommes, with designers Abu Jani and Sandeep Khosla styling him in Louis Vuitton.

His first perfume, floral- with a spicy blend was released in 2002 and was reportedly a huge hit.

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