1. You have a favorite brand of green juice
  2. You have spent more than £20 on a workout class
  3. You are convinced you would like kale even if it weren't good for you.
  4. You have at least twenty apps on your phone, at least 3 dating apps, and at least one well-rehearsed explanation for why you are different from most people who use dating apps.
  5. You have paid in excess of £500 for a plane ticket to an exotic location and justified it because "things will be cheap when you get there."
  6. Your favorite pair of shoes cost more than your [Ikea] sofa
  7. You are financially responsible. For instance, last month instead of buying a £1,000 designer dress, you rented it on Rent the Runway for £200, netting savings that you used to justify purchase of new shoes, a handbag, a blow-out and an upgrade to the 'spa' mani-pedi package. And you STILL came out 33% below the dress list price.
  8. You understand that wearing yoga pants in public is the universal signal that you have not put effort into your appearance and therefore are shielded from criticism.
  9. You take soymilk in your coffee. Unless of course there's almond milk, but you're not picky.
  10. You work or have worked in a large professional services organisation which you left, will soon leave, or spend at least an hour a day talking about leaving, to join a start-up.
  11. You have at least 750 Facebook friends, at least 90% of whom you know
  12. You like EDM
  13. If you had to pick the most brilliant company on the planet, it would be a toss up between Uber, Warby Parker and Birchbox.
  14. Rent accounts for more than 40% of your income, and it's totally worth it to live in the neighborhood.
  15. You use emojis without shame.
  16. You understand that Google'd, Facebook'd, Uber'd and Instagramed are all verbs. Duh.
  17. You totally know all the characters in The Underwriting.